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Outlook of Women Small Business Owners American Express 2016 Holiday Growth Pulse

Women Business Owner Highlights. Noteworthy women business owner highlights are as follows:

  • 100% feel confident that they can access the funding they need to grow their business during the holidays
  • 87% feel this year’s holiday sales will be the same or stronger than last year (vs. 90% of men and 88% overall)
  • Seventy-seven percent plan to grow their businesses (vs. 72% of men and 74% of businesses overall)
  • The biggest challenge they face as they prepare for growth is acquiring new customers (22%)
  • Over two-thirds (68%) will give a holiday party for staff (vs. 70% of men)
  • They will spend an average of $2,160 on their holiday party vs. $3,650 spent by men
  • 48% feel they need to be more aggressive in sales and promotions to stand out in the holiday season (vs. 44% of men)
  • 47% expect their business to be making gains in the next quarter , 37% say maintaining the status quo and 9% say expanding in leaps and bounds
  • They plan to spend an average of $3,300 on gifts for clients and customers (vs. an average of $10,400 that men plan to spend)
  • 44% say employee productivity will be a greater concern at their company during the holidays
  • They measure success for the holiday season by adding new customers and reaching a certain sales goal (each 45%); men measure success by adding new customers (46%)
  • 36% think their company’s potential for growth in 2017 is contingent on a successful 2016 holiday season
  • 14% plan to hire additional staff for the holiday season (vs. 18% of men)
  • The holiday season is typically responsible for 21% of their company’s yearly sales (vs. 20% for men)


Holiday Outlook

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Employee Motivation and the Holiday Season

Ah, the Holiday season. A time to be nice to your fellow humans, a time to reflect on the accomplishments of the past year, and to look forward to the excitement that the New Year brings. Or, from a more Scrooge-like perspective, a time when team members slack off, the company throws expensive parties where certain people drink too much and do things everyone wants to forget, team members gather to exchange awkward Secret Santa gifts that no one wants, and very little productive activity takes place.

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It’s NOT over! There’s still time to ignite business this year!

Executive decision makers have until year end to make things happen before their reviews. Not only do they need to complete initiatives on their list to get their bonuses and great scores, but also, those looking for promotions must showcase themselves to management. Further, many decision makers have to use their yearly budgets before they lose their yearly budgets. What does this mean for business leaders and salespeople? Opportunity!! Below are ideas we’ve found successful in capturing opportunities while helping corporate decision makers achieve their goals.

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100 Black Men of Los Angeles with the Women Presidents' Organization to Honor Outstanfding Wome leading Succesfull Businesses and Nonprofits

Los Angeles, CA (October 28, 2016) -- 100 Black Men of Los Angeles, Inc., in partnership with the Women Presidents’ Organization (WPO), announce the honorees of the 2016 Women of Color Achievement Awards. A total of 17 women will be recognized for outstanding professional achievement and exemplary community service. Sponsored by UPS, Microsoft Corporation, The Coca-Cola Company and SDI International, the event will take place on Friday, November 4th from 6:30 – 8:30 p.m. at the Creative Artists Agency (CAA) 2000 Avenue of the Stars, Century City, CA.

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Recruiting and Retaining Women in Tech: Three Phases of Challenges

SAN FRANCISCO – Technical recruiter Speak With A Geek (SWAG) is using its voice in the industry to raise awareness about the unique challenges faced by women in technology. The Bay Area agency hopes to educate and provide a deeper analysis into the topic of a lack of female representation in technology.

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Be A Mentor

Enterprising Women is a partner in the new Million Women Mentors (MWM) initiative.

The initiative supports the engagement of one million science, technology, engineering, and math (STEM) mentors — women and men — to increase the interest and confidence of young women to pursue and succeed in STEM degrees and careers.

Read the full news release.

 

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