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Kangelon “Kay” Dexter is Sage One’s Global Product Marketing Strategist and entrepreneur advocate. Based at Sage in Atlanta, she is passionate about ensuring that the customer’s voice is heard – particularly diverse voices. Her career focus has been on consumer buying behaviors, product marketing and campaign creation and execution. To date, she ha...s managed strategic product launches and promotional marketing campaigns for multiple high-profile brands like NIKE, Visa and MasterCard.Growing up as an Air Force “brat” living around the globe and adapting to new situations, Kay is an advocate for risk-taking start-ups and entrepreneurs. She believes that “the person who says it cannot be done should not interrupt the person who is doing it.” Kay spends her free time giving back mentoring with middle school and young adults on professional development, personal branding & college prep. Her entrepreneurial spirit hits close to home, being a business manager for her artist brother whose painting was recently inducted into the Smithsonian Museum’s African-American wing. More

What Your “About Us” Page Really Says About Your Company

When a person is deciding whether or not to do business with your company, you might expect them to check all the key selling points. Price, benefits and features, brand reputation—these are all things that marketers anticipate customers will care about and, therefore, are the brand identifiers that receive the most attention when it comes to sales and marketing. However, there’s one thing that can have a huge influence on customers that many organizations often overlook—something equally as important as messaging or the USP.

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