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Yotpo’s 2019 List of “Amazing Women in eCommerce” Spotlight the Female-Led Brands and Buying Experiences Important to Today’s Consumers


Las Vegas, NY (March 5, 2019)
—A soon-to-be-published report by Yotpo (www.yotpo.com) on a survey of female eCommerce shoppers in the US and UK reveals that practically half (49.4%) prefer to buy from brands that are founded, led, or run by women. Further, respondents cite a predisposition toward brands whose ads show women of various ethnicities (75.3%) and diverse body types (84.0%).

As expectations rise for brands to deliver products and experiences that demonstrate cultural awareness to the current generations of shoppers, Yotpo is announcing its 2019 list of “Amazing Women in eCommerce” to recognize the women driving the success of many of today’s most popular brands. As part of the effort to foster future leadership in eCommerce, Yotpo has donated $20,000 to Girls Inc., a global organization devoted to inspiring all girls to be strong, smart, and bold through direct service and advocacy.

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