When it comes to pitching new business leads,” says Laurie, “everybody says ‘Don’t talk about what you do; talk about what you do for them…’ but then no one tells you how to do it!” Here are Laurie’s three surefire tips for creating a client-centered pitch that is more likely to win you new business: 1. Use “you” language. When you sit in a meeting or listen to a business pitch, think about the first three minutes of it. It's always about the spe...