Enterprising Women Connector

A sales message designed for one situation will not necessarily work well in another. For example, you may have perfected your 30-second elevator speech (or “30-second commercial,” as it’s often called). This works great if you are actually in an elevator and have someone’s complete attention. But it will get you those glazed looks if you try to work 30 seconds of monologue into a conversation in the buffet line at a networking event. Live, spur-of-the-moment dialogue requires a completely different approach (think of it as “conversation ping-pong”), even if you include some of the same words and phrases. Sellers who have perfected their 30-second commercials often don’t have dialogue prepared for the times they need it. Likewise, the message that works with a decision maker will likely not work with the assistant. The message that works on the first meeting will likely not work on the 3rd.

Life is all about a healthy balance, the positive force to balance the negative, an equal give and take. In our lifetimes on this earth, we are only given a finite amount of energy in a finite amount of time, and how we use this energy is up to us. In the words of Dr. Maya Angelou, it is our duty to “if we get-give, and if we learn-teach”, and if I may be bold to add - if we imagine-create. We can only do so much in a given period of time-a day, a week, a month. So the questions become-how do we move the needle? How do we make it all happen? And most importantly-How do we avoid FOMO-the fear of missing out?! In this article, you will be provided with a sure-fire way to achieve your goals, and see your dreams and aspirations unfold right before your eyes.

Dear Hermanas,I think we can all agree that 2016 was like a giant bowl of sancocho—it had a little bit of everything. But we can also proudly say that it was a year when so many inspiring Latinas had a groundbreaking year that opened the door for so many of us. We must always remember that when one of us wins, we all win. Their success paves the way for us all to follow in their footsteps. So let’s say bravo to these incredible Latinas who did not let fear stop them from speaking up and taking action, and let’s toast to their continued success in 2017. Their example helps all of us to move ADELANTE!