Do you believe in the 80/20 rule? Most enterprising women do. With a sparkle in their eye, they confide that the 80/20 rule worked in their business. With amazement, they say, “The top 20% of their customers actually did bring in 80% of my profits!”
They believe in the 80/20 rule, but do they know it predicts results? Do enterprising women deliver to the top 20% of their customers what they value? If so, the 80/20 rule predicts they will spark their profits.
Magnify shows enterprising women a unique scientific system for predicting and achieving results. Dr. Betsy Kruger’s workbook coaches them to use her system to transform the marketing plan for their business.
The first part uses SWOT Analysis to assess its strengths, weaknesses, opportunities and threats. This clarifies the mission, target market, specialty, and suppliers of the business. Probing questions coach them to:
1. Focus on quality,
2. Describe key customers,
3. Compete on strength, and
4. Delegate weaknesses.
The next part positions the business relative to its competitors with marketing mix decisions. The workbook questions guide enterprising women to serve their key customers in four ways:
1. Offer treasures,
2. Deliver delight,
3. Trumpet empathy, and
4. Price as valued.
The final part motivates enterprising women to implement their marketing decisions. The workbook motivates them to take these actions:
1. Target key prospects,
2. Reward the best,
3. Concentrate resources, and
4. Jump into action.
These twelve strategic decisions can transform a marketing plan and magnify the profits of any business.
“The stories, examples, and graphics in Magnify guide business leaders to use scientific realism in their marketing decisions.”
Richard Koch, the famous author of The 80/20 Principle: The Secret to Achieving More with Less