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Monica Smiley

Monica Smiley is editor and publisher of Enterprising Women. She serves on the Board of Directors for the Institute of Economic Empowerment of Women (IEEW). To learn more about how you can become a mentor in the Peace Through Business program or donate to the organization, visit www.ieew.org. Contact her at msmiley@enterprisingwomen.com.

The Special Event Company CEO Recognized with One of Event Industry’s Most Prestigious Accolades

RALEIGH, N.C. – The Special Event Company CEO, Sally Webb Berry, CSEP, accepted the 2018 Lifetime Achievement Award at The Special Event Show Gala Awards on Feb. 1. The honor, decided upon annually by the advisory board of Special Eventsmagazine, is one of the most prestigious accolades in the event and meeting industry. Webb Berry is a widely recognized industry leader with more than 30 years of experience in event planning and production, beginning her career in the UK. The Special Event Show is attended by 6,000 global event producers each year.

Throughout her 30-year career, she and the company have been recognized with more than 40 international awards, including Top 50 Event Company by Special Events magazine, International Event Producer of the Year by Event Solutionsmagazine, Lifetime Achievement Award from the International Live Events Association (ILEA), Business Leader magazine’s Top 50 Women Extraordinaire Award, Special Events magazine’s Top 25 Greatest Industry Influencers of the Past 25 Years, and the Steve Kemble Leadership Award for outstanding contributions to the special event Industry.

Prior to moving operations from London to the U.S. in 2005, Webb Berry was a founding member and president of ILEA in the U.K. In 2007, she founded Academic Event Professional Conference, which provides learning opportunities specifically for academic planners. She is an international lecturer on event management, and an instructor in Duke University’s Event Development Certificate program.

In 2012, alongside Roger Daltrey and Pete Townshend of The Who, Webb Berry helped to found Teen Cancer America (TCA) which is dedicated to providing specialized treatment facilities for teens with cancer. She and her team continue to support Teen Cancer America with events nationwide and are working with the local community to facilitate the implementation of a TCA treatment center in the Raleigh-Durham region of N.C.

“I believe you should measure the job you do not by the money you make, but by the excellent customer service that you provide,” said Webb Berry during her acceptance speech. “This recognition from my industry peers is truly an honor and has reinforced my company’s mission of providing our clients with the best service and event experiences that we can offer.”

The Gala Awards, now in its 32nd year, was held on Thursday, Feb. 1 during The Special Event Show in New Orleans, La., an industry conference and trade show.

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