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Monica Smiley

Monica Smiley is editor and publisher of Enterprising Women. She serves on the Board of Directors for the Institute of Economic Empowerment of Women (IEEW). To learn more about how you can become a mentor in the Peace Through Business program or donate to the organization, visit www.ieew.org. Contact her at msmiley@enterprisingwomen.com.

U.S. Exporters Expect International Sales to Grow Amidst Trade Uncertainties – According to American Express Survey

Nine out of ten (90%) exporters see international markets as a major growth opportunity despite current global trade uncertainties, according to the 2018 American Express Grow Global Survey. The survey of over 500 U.S.-based small and mid-sized companies selling internationally found that although more than two thirds (71%) said that changing global economics are a significant challenge, 75% predict that the percentage of their company’s total revenue from exported goods or services will increase over the next 12 months and 76% expect growth over the next 5 years.

Additionally, the survey found key trends among U.S. companies with global sales:

  • Technology is helping to identify markets and scale exports:
    • More than four in ten (45%) identified new international markets to target based on their company’s website traffic
    • Four in ten (43%) said technology that makes exporting easier to scale has changed their strategy in the last 12 months
  • Market opportunities are shifting:
    • When asked which region offered the greatest opportunity over the next five years, a quarter (25%) of exporters said North America (Canada/Mexico) – down from 34% in 2017 and 2016
    • North American is now virtually tied with Asia (26%) and Europe (25%) as the top regions for international growth opportunities
  • Global sales are supporting domestic business operations:
    • Selling international has led 83% of companies to implement changes to the products or services that they offer and 84% to make adjustments (when necessary) to the way they market to domestic customers
    • 85% of exporters report that selling internationally also impacts domestic hiring, in terms of attracting and retaining new talent
Additional survey results can be found in the news release here.
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