As expectations rise for brands to deliver products and experiences that demonstrate cultural awareness to the current generations of shoppers, Yotpo is announcing its 2019 list of “Amazing Women in eCommerce” to recognize the women driving the success of many of today’s most popular brands. As part of the effort to foster future leadership in eCommerce, Yotpo has donated $20,000 to Girls Inc., a global organization devoted to inspiring all girls to be strong, smart, and bold through direct service and advocacy.
Chosen from 1700+ nominations from the industry, Yotpo’s 2nd annual list includes startup founders like Cassie Abel of Wild Rye, which designs technical outdoor apparel tailored to women, and Alix Peabody of Bev, a canned rosé, redefining alcoholic beverages for underserved female consumers.
The group also includes honorees from established brands, including JuE Wong, CEO, Moroccanoil; Stacey Berman, Head of Commerce, Tory Burch; and Ekta Choprah, VP of Tech & eCommerce, e.l.f. Cosmetics. They are joined by leaders from eCommerce technology innovators, such as Kristyn Levine, VP Strategic Customer Engagement, Customer Success at Salesforce; Angela Johnson, Director of eCommerce Strategy at VaynerMedia; and Dana Testa, Head of Partner Marketing at Magento, an Adobe company.
“Yotpo conceived ‘Amazing Women in eCommerce’ to recognize the vital role women play in evolving how brands serve consumers, who in turn prefer brands that recognize their distinct needs and are as progressive as they are,” said Talia Shani, Marketing Director, Yotpo. “We are thrilled at how the industry has rallied to support this effort and hope it promotes environments that nurture and champion female empowerment, contribution, and innovation.”
The full list of Amazing Women in eCommerce honorees is available on womeninecomm.com, which also features interviews that highlight personal stories, inspirations, and predictions for what’s next for the industry.
Enterprising Women is a partner in the new Million Women Mentors (MWM) initiative.
The initiative supports the engagement of one million science, technology, engineering, and math (STEM) mentors — women and men — to increase the interest and confidence of young women to pursue and succeed in STEM degrees and careers.