Patricia masseyAn entrepreneur can be described as "a person who organizes and manages any business enterprise, with considerable initiative." Or you could just say "Patti Massey."

For 20 years Patti has turned innovative and creative ideas into successful business ventures. In fact, her business career really started with a lemonade stand at age eight. By 9, she was engaged in the manufacture and distribution of potholders.  Now she is President of the MYCA Group of companies, with activities as diverse as managing the repair and maintenance of fork-lift truck fleets, to providing on-line training curriculum to the City of  Los Angeles.  All bridged by Patti's ability to visualize effective use of technology.

MYCA's mission is imbedded in its name: Maximizing Your Company's Assets. Patti takes that literally by leveraging technology in three key asset categories: human talent/performance, material handling equipment, and process refinement.On the forefront of developing eLearning delivery and measurement techniques in a variety of market segments, the MYCA:Learning team, embodies the unique ability to both envision innovative approaches to training delivery and retention, as well as the skills for implementation. Using MYCA:Learning’s proprietary Learning Continuum process and learning management system, Patti’s team has created dozens of successful learning products. The ability to utilize technology effectively led to MYCA's Material Handling initiative managing all costs associated with Material Handling Equipment in efforts to truly optimize fleet operations. "We provide clarity and transparency to all material handling costs. On average we save our clients 10-40% just on accurate pricing and captured warranty claims alone."

Patti says that this division benefited greatly from being a WBENC certified business. Sonoco, was actively seeking a supplier in her field of expertise, and following a strong recommendation from Procter and Gamble, signed contracts with Patti's company on the spot. Patti has some sound advice on where companies should head, once WBENC certification is achieved. "I think too many newly certified WBENC companies stay in their local community too long. I think what they need to do very quickly is advance to the national level. Even if they aren't a national company or have national reach, they will be inspired and surrounded by women who are very successful, very motivating, very warm and generous, and they'll just learn so much."

Myca Multimedia & Training Solutions

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