The goal when starting Thirty-One was foremost to provide an opportunity for women to find financial freedom through owning their own businesses in direct selling. Cindy also wanted to provide affordable and fashionable products for busy women. She held the first party, recruited the first Consultant and helped develop the first products.
She named the company for Proverbs 31, a chapter of the Bible that celebrates women’s strengths. Like the Bible verses, Thirty-One also celebrates the virtuous woman and her many gifts and talents. Scores of independent sales Consultants find balance in their lives by running their own businesses while being home with children, making their own hours, and working as much or as little as they wish.
Thirty-One’s independent Consultants sell products at home parties and online. Thirty-One offers exclusive handbags and wallets, totes, accessories, home décor and organizational solutions, pillows, jewelry and more. Many Thirty-One products can be personalized, which allows Customers to create unique gifts and keepsakes.
The success of Cindy Monroe and Thirty-One has been honored and recognized on a local and national level, including:
- UTC Gary W. Rollins College of Business Entrepreneurship Hall of Fame (2019)
- Most Influential Women in Direct Selling (2017, 2014)
- No. 1 Family-Owned Business in Central Ohio (2019)
- Women for Economic and Leadership Development (WELD) Riveter Award (2016)
- Enterprising Women magazine Hall of Fame (2016)
- No. 1 Woman-Owned Business in Central Ohio (2016)
- 23rd Largest Direct-Selling Organization in North America & 38th in the World (2016)
- Medical Mutual SHARE Award for Community Service (2016)
- Forbes magazine “Self-Made Women to Watch” (2015)
- Enterprising Women Hall of Fame (2015)
- Salvation Army Need Knows No Season Award (2014)
- Fastest-Growing Woman-Owned Company in the World (2014)
- Enterprising Women of the Year Award (2014)
- Corporate Caring Award (2014)
- Regional Recipient of the Ernst & Young Entrepreneur of the Year Award (2011)
In 2012, Cindy founded a philanthropic initiative called Thirty-One Gives with a mission to empower girls and women and support families. To date, they have donated more than $100 million in products and cash to nonprofits that share the mission.
Cindy established the Cindy Monroe Vision and Values Scholarship in 2013, available to any high school girl in Hamilton County, TN, providing $12,400 to attend a college or university. The scholarship has been awarded six times.
Cindy serves on the Nationwide Children’s Hospital Foundation Board of Directors, DSA Executive Board, and Enterprising Women Board. She is a member of the Columbus II Chapter of the Women Presidents’ Organization, and the Young Presidents’ Organization – Columbus Chapter.
She received a bachelor’s degree in marketing from the University of Tennessee at Chattanooga, and is married with two children.