Noetic Nancie Ruder

Nancie McDonnell Ruder founded Noetic Consultants over a decade ago with the goal of becoming an effective extension of her clients’ teams.  Her over 25 years’ experience in marketing strategy, marketing training, branding and consumer research includes 10 years at the Leo Burnett Company where she worked with Procter & Gamble, Eli Lily, The Gap, Lexmark Computers and Hoerchst Marion Rousseau.  Over the last 16 years Noetic has successfully delivered brand strategies, research and trainings to many clients, including AT&T, Discovery Communications, NIKE, Pepsico and Wells Fargo. Nicole is actively involved in many industry and community endeavors, including serving as a DC Chapter member of the WPO and the Chamber of Commerce. She is an adjunct professor teaching marketing strategy at Georgetown University, her alma mater. A frequent speaker at national conferences, she authored the book Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, within which she identifies and shares the “secret sauce” that fuels success in today’s complicated landscape.

Noetic Consultants

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