Rachel Nielsen 1Rachel Y. Nielsen, CMP, is a serial entrepreneur business woman whose personal philosophy of achieving results that matter permeates her life and her companies. As Founder & CEO of both Advanced Events, Inc. and Result Drivers, Inc., Nielsen helps her clients use design-thinking to achieve great business results.

“When everyone is focused on a result, rather than a process, barriers are broken down and clarity is achieved. Strategies become easily adopted and repeatable,” she says.

With experiences working in major Chicago sports stadiums with the White Sox, Bulls and Blackhawks, and consulting for Fortune 100 corporations like Exelon, McDonald’s and ComEd, Nielsen developed a disruptive, result-oriented process for conceptualizing and designing meetings and events that have a direct impact on business growth.

For Advanced Events, Nielsen and her team bring more to the table than traditional event planning. The Alignment Advantage process enables clients to define success early and build towards it at all phases of execution. She leads by creating a side-by-side environment of success that empowers her team and develops new leaders.

Similarly, for Result Drivers, Inc., Nielsen brings her “results matter” mentality to a consultative role in turning a client’s vision into a reality. As an expert in experiential marketing, change management, alignment advantage and organizational growth, she is versatile in her approach and her guidance.

Underlying her approach is the Beyond your Event methodology that has been featured in Forbes.com as a powerful minimum viable product. Huffington Post recognized her as a "disruptive innovator.” Nielsen is Co-Author of the popular ”Success Hackers: Conversations With Elite Performers Who Have Cracked The Entrepreneurial Code”.

Nielsen is a member of the National Association of Women Business Owners, IC Genius, and is an alumna of the Goldman Sachs 10,000 Small Business program. She is also active in her community by serving on multiple boards of schools, sports organizations and Town Hall.

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