Enterprising Women SPring 2019

SPOTLIGHT Y our friend’s sister-in-law calls for an Uber one night after work. It doesn’t seem like a big deal since people take rideshares all the time. This particular woman, however, doesn’t make it home until the next day. The events of that night spurred two things. Assault statistics for women in the United States went up by one that evening, and one woman, over 1,000 miles away, decided to do something about it. Hearing about her friend’s sister-in-law, coupled with a CNBC episode on the possible dangers of taking rideshares, Lisa Geyer got angry and wanted to make a difference. Lisa looked at what devices were currently on the market that could help to deter a crime. She found nothing but clip-on gadgets that would sound an alarm or send GPS coordinates to call centers. Since assailants tend to remove their victim’s cell phones, she wanted a wearable security device that was independent of a cell phone. “How many times do you hear a car alarm and actually stop what you are doing to go and investigate?” she asked a group gathered around her at a recent speaking event. Not one person raised their hand. She continued, “After an assault has been committed, you are asked to describe the person who committed the crime. During a moment of great trauma, how much can you really remember? Will fuzzy and incomplete details help the police catch the assailant?” Considering that only 3% of assailants are actually caught, the answer is clearly no. “What is missing on the market is a wearable security device that is not tethered to your phone and streams live video of your surroundings to your personal cloud account. Who would want to commit a crime if they could be identified in court?” Lisa continued. “Criminals do not want to be seen or recorded — that’s one of the main reasons why security cameras are effective. That security camera footage is also extremely helpful in assisting the police in identifying assailants.” After countless hours of research, Lisa scraped some money together and hired two engineers to discuss the software, battery, and cellular technology that would be needed to create the wearable safety device she envisioned. “We originally wanted a necklace, but the batteries required for streaming video needed to be significant and they would have been too close to the person’s brain. Never mind the necklace would have been quite heavy, so we opted to design a smart watch.” Fast forward to today and thanks to innumerable meetings, engineers on two Lisa Geyer Guardian Band Lisa Geyer is on a mission to empower women with her G|B Defender Smart Safety Watch 68 enterprising Women