The best subscription companies don't just thrive; they excel at solving anongoing problem for subscribers and help them achieve their goals.Membership Economy expert Robbie Kellman Baxter weighs in on some of the mostinteresting subscription brands today and shares insights on why they are successful.
San Francisco, CA (July 2017)—In recent years, the Membership Economy has been disrupting the old methods of doing business in a major way. Essentially, companies focus on long-term relationships rather than short-term profits, and customers respond with "forever transactions." It's all part of a major paradigm shift in which many businesses are rethinking how they fit into the lives of their customers and leveraging the power of network and community in entirely new ways. Subscription-based companies are at the center of this change—and no one is more excited about what they're achieving than business consultant Robbie Kellman Baxter.