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Enterprising Women Connector

Connecting the world's top women entrepreneurs with ideas to help grow your business

3 Business Pitching Tips to Get Your YES by Laurie Richards


When it comes to pitching new business leads,” says Laurie, “everybody says ‘Don’t talk about what you do; talk about what you do for them…’ but then no one tells you how to do it!” Here are Laurie’s three surefire tips for creating a client-centered pitch that is more likely to win you new business: 1. Use “you” language. When you sit in a meeting or listen to a business pitch, think about the first three minutes of it. It's always about the spe...
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Women Entrepreneurs in Afghanistan & Rwanda Invited to Apply for Business Education


Oklahoma City, OK, September 11, 2018 - For the past 13 years, Oklahoma City-based non-profit, the Institute for Economic Empowerment of Women's (IEEW) PEACE THROUGH BUSINESS® program, in partnership with Northwood University, has held ten-week courses for women business owners in Kabul, Afghanistan and in Kigali City, Rwanda. This week, the application to attend the 13th class of entrepreneurs went live online; it will also be distributed by pas...
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8 Steps to Jump Start Cash Flow by Allison Maslan

Cash flow. These two words strike fear into the heart of many business owners, but it doesn’t have to be this way. Allison Maslan explains: “First and foremost, you must believe that everything will come together with your business. There will be down periods, but they won’t stay that way as long as you remain focused on your big picture vision. The cash flow will funnel in if you follow one or more of these eight tips.” 1. Open a line of credit:...
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Lessons Learned from the US Open by Cassandra Shepard


Everyone is talking about Serena Williams at the US Open this past weekend. C-suite exec and business coach Cassandra Shepard has an interesting take as it relates to women in business. After Serena Williams was penalized a game for arguing with the chair umpire, Serena stated that men have said far worse things than she did without being penalized a full game.  People are wondering if Serena were a man standing on the court would there even...
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Tech companies can boost profits by hiring more women

With study after study showing that gender-diverse companies are more profitable than male-dominated ones, it’s hard to reconcile that in 2018, women hold just 20 percent of tech industry jobs. And only one in ten Silicon Valley executives is a woman. Fixing this disparity isn't merely a moral imperative for tech firms. It's a financial one. As chief revenue officer of 3Pillar Global, a tech company whose executive team is half female, I've seen ...
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