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Canadian Women-Owned Business Evaluate Supplier Diversity (Research Study)
Monica Smiley
The Connector
WBE Canada and experts from the Universities of Manitoba and Calgary conducted a national survey on the status of supplier diversity in Canada. This survey, conducted in fall 2020, was designed to provide the data necessary to continue inclusion of underrepresented Canadian businesses, specifically women-owned businesses in large supply chains and ...
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WBE Canada Launches Tools For Growth To Advance Canadian Women-Owned Businesses
Monica Smiley
Press Releases
Today, Women Business Enterprises Canada Council (WBE Canada) announced the launch of ‘Tools For Growth’ – The Resource Library for Women Owners Ready To Scale Up Their Business – a promising new initiative designed to support the growth and success of Canadian women-owned businesses.In Canada, 15.6% of all Small and Medium-Sized Enterprises (SMEs)...
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Why Email Marketing Matters and How to Get Started
Deborah Garry
The Connector
Email Marketing is an important tool in a marketer's toolbelt. Used strategically within your marketing efforts, email marketing helps you promote your products and/or services, and increase customer loyalty. This tactic can also help communicate new products, discounts, and other services to your email lists; cross-sell between different market se...
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10 Ways to Guarantee a Successful Virtual Event
Anne deBruin Sample
The Connector
Hosting an in-person event no doubt takes time and energy to ensure everything runs smoothly and captivates attendees. But this past year, COVID has caused in-person events to give way to the virtual meetings, zoom conferences, and endless slew of online events. These new formats make for unique challenges that many leaders haven’t previously faced...
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Monica Smiley Named Inductee to the 2021 NC Women Business Owners Hall of Fame
Monica Smiley
The Connector
RALEIGH, NC -- Monica Smiley, Editor & Publisher at Enterprising Women Magazine, announced that she has been named an inductee to the 2021 NC Women Business Owners Hall of Fame. The 2021 class of inductees were honored on Tuesday evening May 4,2021 at an Awards Gala hosted by NAWBO Charlotte at the Sodesta Charlotte Executive Park Hotel. Founde...
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The Importance of Having a DEI Plan, No Matter the Size of Your Organization
FutureSelf Network Team
The Connector
In response to national conversations on institutional racism and racist violence in the past year, many companies have started to take action to address their Diversity, Equity, and Inclusion (DEI) strategy. From Ulta’s $25 million dollar commitment to Amazon’s release of its workforce data, the responses to increased calls for workplace equity ha...
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