Fran Biderman Gross is the Founder, CEO and Strategista of Advantages. After losing her first husband and business partner to cancer in 2001, Fran assumed the leadership of Advantages
and grew it from a local printing business to an Inc. 500 national marketing and branding agency. With 20+ years of marketing expertise, Fran leads her clients on a journey of brand discovery that explores their core values, mission, vision and the personal "WHY" that propels them to excel every day. She then transforms the essence of their discovery into intensely creative branding, marketing and business campaigns. Fran has been a featured speaker at numerous events.