Enterprising Women

Awards Celebration & Conference

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Deborah Garry

Deborah Garry is the Founder and CEO of BBG&G, a full-service integrated marketing agency based in New York’s Hudson Valley. Debbe has more than 25 years of marketing and branding experience, and is a Certified Account Planner and Marketing Automation Specialist. A recipient of the 2020 Enterprising Women of the Year Award and the Hudson Valley Women in Business Award, Debbe leads an all-women team of marketing specialists to deliver exemplary branding services to her agency’s clients.

Deborah Garry

Monday, 01 February 2021

The Connector February 2021

Your Persona Matters

In PR, Your Persona Matters It’s a PR person’s worst nightmare. You spend weeks (or months) pitching your story ideas and company to the media. Finally, an interview is arranged. You’ve presented your client or colleague as an expert on the topic who is articulate and approachable – a friendly source the reporter will want to talk to again and again. All is set and arranged. But when you follow up on how the interview went, you find out your cont...