Enterprising Women

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Denise Kohnke

Denise Kohnke, author of All of the Other Marketing Books Are Crap (www.smartcrap.com), is founder and CEO of the marketing firm House United LLC (http://thehouseu.com/). Her book is packed with astute advice delivered with edgy, sharp-witted humor. Kohnke has directed brand development for more than 100 organizations in her 25-plus years in advertising and marketing. She was the strategist behind the 2012 Effie award-winning campaign "No One Deserves To Die" for Lung Cancer Alliance.

Denise Kohnke

Monday, 03 September 2018

The Connector Augusts 2018

Are Your Business’ Marketing Efforts Without Lift-Off? Here’s Why

The marketing and advertising worlds have experienced a host of changes in recent years as social media, mobile apps, and other technological advances play an ever-growing role in how brands communicate their messages. But if you aren’t getting the marketing basics right, all that wizardry won’t much matter. And that’s true whether you’re the CEO of a startup who’s trying do-it-in-house marketing; a seasoned but stretched-too-thin CMO; or the hea...