The marketing and advertising worlds have experienced a host of changes in recent years as social media, mobile apps, and other technological advances play an ever-growing role in how brands communicate their messages. But if you aren’t getting the marketing basics right, all that wizardry won’t much matter. And that’s true whether you’re the CEO of a startup who’s trying do-it-in-house marketing; a seasoned but stretched-too-thin CMO; or the hea...
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