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Why Email Marketing Matters and How to Get Started

Email Marketing is an important tool in a marketer's toolbelt. Used strategically within your marketing efforts, email marketing helps you promote your products and/or services, and increase customer loyalty. This tactic can also help communicate new products, discounts, and other services to your email lists; cross-sell between different market segments, and re-engage inactive leads. Email Marketing matters. Don’t believe me? Check out these sta...

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