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Enterprising Women
The Connector March 2019

Yotpo’s 2019 List of “Amazing Women in eCommerce” Spotlight the Female-Led Brands and Buying Experiences Important to Today’s Consumers


Las Vegas, NY (March 5, 2019)—A soon-to-be-published report by Yotpo (www.yotpo.com) on a survey of female eCommerce shoppers in the US and UK reveals that practically half (49.4%) prefer to buy from brands that are founded, led, or run by women. Further, respondents cite a predisposition toward brands whose ads show women of various ethnicities (75.3%) and diverse body types (84.0%). As expectations rise for brands to deliver products and experi...

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