When a person is deciding whether or not to do business with your company, you might expect them to check all the key selling points. Price, benefits and features, brand reputation—these are all things that marketers anticipate customers will care about and, therefore, are the brand identifiers that receive the most attention when it comes to sales and marketing. However, there’s one thing that can have a huge influence on customers that many org...

Though females currently lag behind males in leadership roles and startup success, entrepreneur Monica Eaton-Cardone spotlights five organizations dedicated to changing that by helping women excel in business leadership and ownership. (Tampa Bay, FL) June 28, 2016 – Recent studies reveal that women in business continue to trail their male counterparts, with females holding fewer than one-quarter of senior leadership roles(1) and women-o...

Female entrepreneurs are outperforming their male colleagues in job creation internationally. So says a new study just published by EY. The results, based on a survey conducted among 2,673 business owners in 12 economies, are shared in a summary of the EY Global Job Creation survey 2016, entitled “Does disruption drive job creation?” While secondary to the main findings of the report, which are that more entrepreneurs today (59%), compared to one...