Ishaq, Asma

ASMA ISHAQ is the Chief Executive Officer of Modere, a global, live clean lifestyle brand whose advanced science portfolio of beauty and personal care, health and wellness, and household products is currently sold in 44 international markets. 

Ms. Ishaq pioneered the collagen/HA dietary supplement and skincare markets when she co-founded Jusuru International in 2009 with a blue-ribbon product line based on Liquid BioCell®, a highly successful, premiere line of patented liquid collagen and hyaluronic acid nutraceuticals, nutricosmetics and skincare products. Ms. Ishaq led Jusuru through its acquisition by Modere in February 2017 and was appointed Modere’s CEO less than one year later in January 2018.

Ms. Ishaq was named Chairperson of the Collagen Stewardship Alliance, the collagen trade association created by the Trust Transparency Center, in March 2020. She is also a committee member on the Council of Responsible Nutrition, sits on the Advisory Board of the Fragrance Creators Association, the Women Business Collaborative (WBC) and Enterprising Women, is an active member of the Committee of 200 (C200) and the Young Presidents Organization (YPO), and a Zenith member of the Women President’s Organization (WPO). 

In 2021, Ms. Ishaq catapulted Modere to no. 1 on the 50 Fastest Growing Women-Led Companies list after having debuted at no. 3 on the prestigious list in 2020. Her stewardship led to Modere’s ranking on Newsweek’s 2021 list of 100 Most Loved Workplaces and earned her the CEO Forum’s Transformational CEO 2021 award in ecommerce/health & beauty and recognition as a Forbes Top 10 CEO. NutraIngredients named Ms. Ishaq NutraChampion in 2020, honoring her lifetime achievement and contribution to the nutrition/natural products industry. A sought-after speaker on industry stages including the World Collagen Conference and NutriCosmetics Summit, Ms. Ishaq’s work has earned recognition and awards from organizations such as SupplySide West and New Hope.  She has also appeared on Fox, CBS, ABC, NPR, and in Forbes as a go-to expert. 

Ishaq earned her BA from the University of California, Berkeley and an MBA with a dual concentration in finance and marketing from Rice University. She is the recipient of Rice University’s Alumni Industry Excellence Award in Entrepreneurship.