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Yanyo, Dr. Lynn C

Dr. Lynn C. Yanyo is Co-Founder of Jade Lending, along with Carrie Peele. Dr. Yanyo is a serial entrepreneur, consultant for other start-ups, angel and venture capital investor, and Executive Director of the Institute for the Study of Business Markets at The Pennsylvania State University.

Her technical background includes both broad and deep science and engineering experience including degrees in Chemical Engineering from Carnegie Mellon University and a PhD in Polymer Science from the University of Akron as well as 20 years of fundamental research and product development including eight US patents and foreign equivalents.

Dr. Yanyo transitioned from technology to business management in 1997 as she managed the long-term, multi-disciplinary research and product/process development of magneto-rheological (MR) fluids, eventually becoming the Sales and Marketing Manager for magnetorheological (MR) technology. This new, proprietary material technology was successfully commercialized in steering systems and automotive suspensions and engine mounts for major OEMS (including Cadillac, Buick, Audi and Porsche) and created entirely new businesses and markets for LORD Corporation.

While at LORD, she went on to direct several other businesses including industrial and commercial coatings and electronics materials, where she had responsibility for creating and marketing the high technology materials solutions for tomorrow’s smaller, faster and hotter chips and packages.

From 2008 to 2013, Dr. Yanyo was the Customer Engagement Process Owner for LORD, responsible for all marketing and customer facing processes and training. Under her leadership, LORD implemented a state-of-the-art customer inquiry phone system integrated with a new CRM system for issue and lead management. Co-planning efforts with customers led to the highest levels of on-time delivery ever achieved in the 90-year history of LORD.

Dr. Yanyo founded De Novo Ground in 2013 and supports several companies through launch to commercial success. Through structured, clearly defined, problem identification supported by technology and market research, De Novo Ground resets a company’s foundation for profitable growth and establishes clear, actionable metrics for tracking and adjustment to gain and maintain momentum.

She has also founded eight companies, co-founded a venture capital fund and purchased a company as a foundation for manufacturing and online sales, Other on-line companies are:,, and

Dr. Yanyo is also the Executive Director for the Institute for the Study of Business Markets, ISBM, founded and headquartered at Penn State in 1983 and the world’s only B2B Think Tank. ISBM, a nonprofit, global network of researchers and practitioners, is focused solely on improving the knowledge and execution practices of B2B marketers. Supported by 40 of the world’s largest corporations, ISBM funds research in B2B markets and disseminates that knowledge to the membership through individual support, executive education and peer networking events.

She is regularly invited to speak on topics ranging from chemistry and inventions to career choices to entrepreneurism to women in leadership. She has recently focused on talking to young adults, particularly young women, about entrepreneurial careers. Dr. Yanyo has published numerous articles on materials development, modeling, new business development, branding and customer engagement; received numerous awards for her publications, presentations and marketing communications; and holds eight US Patents with five additional pending. She serves on several university and corporate advisory boards. Philanthropically, she is active in National Charity League, serves as the MC for all NC FIRST Robotics Competitions and she regularly volunteers to teach or speak to student groups from K-12 and universities.

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Webster, Dr. Sandi
Smallwood, Tressa "Azarel"

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