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Monica Smiley

Monica Smiley is editor and publisher of Enterprising Women. She serves on the Board of Directors for the Institute of Economic Empowerment of Women (IEEW). To learn more about how you can become a mentor in the Peace Through Business program or donate to the organization, visit Contact her at

Yotpo’s 2019 List of “Amazing Women in eCommerce” Spotlight the Female-Led Brands and Buying Experiences Important to Today’s Consumers

Las Vegas, NY (March 5, 2019)
—A soon-to-be-published report by Yotpo ( on a survey of female eCommerce shoppers in the US and UK reveals that practically half (49.4%) prefer to buy from brands that are founded, led, or run by women. Further, respondents cite a predisposition toward brands whose ads show women of various ethnicities (75.3%) and diverse body types (84.0%).

As expectations rise for brands to deliver products and experiences that demonstrate cultural awareness to the current generations of shoppers, Yotpo is announcing its 2019 list of “Amazing Women in eCommerce” to recognize the women driving the success of many of today’s most popular brands. As part of the effort to foster future leadership in eCommerce, Yotpo has donated $20,000 to Girls Inc., a global organization devoted to inspiring all girls to be strong, smart, and bold through direct service and advocacy.

Chosen from 1700+ nominations from the industry, Yotpo’s 2nd annual list includes startup founders like Cassie Abel of Wild Rye, which designs technical outdoor apparel tailored to women, and Alix Peabody of Bev, a canned rosé, redefining alcoholic beverages for underserved female consumers.

The group also includes honorees from established brands, including JuE Wong, CEO, Moroccanoil; Stacey Berman, Head of Commerce, Tory Burch; and Ekta Choprah, VP of Tech & eCommerce, e.l.f. Cosmetics. They are joined by leaders from eCommerce technology innovators, such as Kristyn Levine, VP Strategic Customer Engagement, Customer Success at Salesforce; Angela Johnson, Director of eCommerce Strategy at VaynerMedia; and Dana Testa, Head of Partner Marketing at Magento, an Adobe company.

“Yotpo conceived ‘Amazing Women in eCommerce’ to recognize the vital role women play in evolving how brands serve consumers, who in turn prefer brands that recognize their distinct needs and are as progressive as they are,” said Talia Shani, Marketing Director, Yotpo. “We are thrilled at how the industry has rallied to support this effort and hope it promotes environments that nurture and champion female empowerment, contribution, and innovation.”

The full list of Amazing Women in eCommerce honorees is available on, which also features interviews that highlight personal stories, inspirations, and predictions for what’s next for the industry.


Yotpo provides integrated commerce marketing solutions for user-generated content marketing, loyalty programs, and referrals to help brands accelerate growth by enabling advocacy and maximizing customer lifetime value. Yotpo proudly serves thousands of brands including Glossier, ThirdLove and UNTUCKit. An official partner to Google and Facebook, Yotpo has raised $101 million in funding and employs over 300 employees globally.


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