Eighty percent of CEOs responding to a global survey admitted that they don’t trust their marketing departments, saying they believe marketing team members don’t have business credibility and are too disconnected from the financial realities of their companies.
“eCommerce is really the only way for businesses to stay alive today, especially as a small business or retailer,” says Dave Woodward. “Why? Because your customers don’t always live in your neighborhood.”
When it comes to pitching new business leads,” says Laurie, “everybody says ‘Don’t talk about what you do; talk about what you do for them…’ but then no one tells you how to do it!”
Enterprising Women is a partner in the new Million Women Mentors (MWM) initiative.
The initiative supports the engagement of one million science, technology, engineering, and math (STEM) mentors — women and men — to increase the interest and confidence of young women to pursue and succeed in STEM degrees and careers.
Do you want to learn more about starting and running a business?
Visit our Virtual Learning Center, with classes designed for business women like you!
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